Branding · Personal project
Obsidia
A world between night, obsidian and warmth.
- Client
- Personal project
- Role
- Full branding
- Medium
- GTA RP server
- Status
- Active
A personal project by ummni., Obsidia is the complete visual identity of a GTA roleplay server co-founded by its creator, from the logo and the purple and yellow palette to the Discord server architecture and onboarding copywriting.
The project
Building what we were looking for and could not find.
A project born from a shared hobby, and from a simple wish: to offer what we ourselves were looking for in our game, and could not find anywhere else.
Obsidia RP is a world built on three ideas - night, obsidian, warmth.
The territory
Positioning
A mineral
world,
made human.
The coldness of obsidian, warmed up by colour.
Purple + yellow
Purple stands for obsidian: cold, prestigious, mineral. Yellow adds a glow of warmth and good humour - the human counterpoint to a mineral world.
The visual system
A system designed to welcome every level.
-
Colours
Cold and warmth
- Purple - obsidian, prestige
- Yellow - warmth, good humour
- A deliberate contrast between the two
-
Typography
Bold and distorted
- A typeface with strong character
- Open to beginners and advanced players alike
- Never smooth, never neutral
-
Full system
From logo to everyday use
- Complete visual identity
- Discord server architecture
- Welcome & onboarding copywriting
Applications
The identity in use.
Lessons learned
Being both client and designer changes the way you work.
Designing for a project you carry yourself demands a different standard: no brief to interpret, just a vision to get right - and the risk of never finding it finished enough.